We purchased a King Incredible+ and really like it, it is kind of plush and a little bouncy and is just super comfortable whether we are on our back or side.   After laying down for a few minutes you feel the coolness of the cooling stuff coming through.  We both are enjoying this a lot more than our first memory foam mattress we bought about 10 years ago.  The tencel sheets are also super soft and fit the bed perfectly.

- Karen and Jason H.